Learn Step by Step How to Create and Write
a Core Message Marketing Toolkit for Your Book!

Every author faces the same challenge: After pouring your heart and soul into your book, how do you write the long list of marketing materials needed to stand out from the crowd, and promote your book with confidence and certainty?

The questions can be daunting. How do you write sharp, concise back cover copy? What’s the secret to writing website pages with a messaging sequence that motivates people to buy your book? What are the correct formats and techniques for writing promotional e-blasts, social media posts, press releases, sales sheets, and more?

Copywriting expert, Casey Demchak, has written book marketing copy for dozens of authors who have achieved Amazon bestseller and international bestseller status.

A few months ago, we asked Casey if he could draw from his 20+ years of experience and create a step-by-step instruction guide that teaches indie authors the secrets to writing attention-getting book marketing materials.

Fortunately, Casey was eager to share his extensive expertise – and he went to work!

Introducing Core Message Marketing Toolkit, The Author’s Must-Have Power Tool for Creating
Persuasive Book Marketing Materials! Loaded with easy-to-follow instruction and examples, this comprehensive course shows indie authors how to write a complete range of compelling marketing materials for their books.

In this Complete Toolkit You Will Find...

  • Proven Step-By-Step Blueprints and Processes

    Want to know how to write an engaging e-blast and landing page? How about dynamic back cover copy and sales sheets? Your Core Message Marketing Toolkit includes proven formulas, step-by-step instructions, and numerous examples that empower you to write a full range of print and digital marketing materials for your book.

  • A Comprehensive 86-Page Guide

    This instruction guide is divided into distinct sections that show you in detail how to write back cover copy, taglines and slogans, promotional website sales pages, media contact pages, e-blasts, sales sheets, postcards, press releases, 30-second pitches, and more! Plus, each section includes examples you can use as templates.

  • An Expert Instructor

    An independently-published author himself, Casey Demchak is keenly aware of the role professionally crafted marketing materials play in successful book promotion. In fact, the marketing copy he’s written has helped dozens of writers become Amazon and international bestselling authors.

Attract the Attention Your Book Deserves

This Comprehensive Guide Really Is the Author’s Must-Have Power Tool for Creating Marketing Materials that Motivate Your Audience to Buy Your Book!

What this Toolkit Can Do for You...

Core Message Marketing Toolkit: The Author’s Must-Have Power Tool for Creating Persuasive Book Marketing Materials will teach you the specific skills you need to:

  • Write all the promotional materials you need for your book
  • Develop strong, consistent selling statements across all your marketing channels
  • Create a memorable, positive image for your book
  • Touch your target audience on an emotional level
  • Increase the selling power of your marketing materials
  • Raise your book’s market awareness to levels that exceed your expectations
  • Build loyal fans and create a large following!

Receive Blueprints, Proven Strategies, Dozens of Examples & 4 BONUS ARTICLES

Expert Instruction on How to Write …

  • Slogans
  • 30-second pitch copy
  • Book back cover copy
  • Amazon descriptions
  • Website home page
  • Website sales landing pages
  • Website about the author page
  • Website media contact page
  • Media interview speaking points
  • Promotional e-blasts
  • Postcard copy
  • Sales sheet copy
  • Press releases
  • Endorsement quotes
  • Social media blurbs/tweets

4 Bonus Articles

  • How to Make Your Book Marketing Copy “At-a-Glance” Friendly
  • How to Write Great Book Promotion Headlines in Less Than 3 Minutes
  • My Can’t-Miss Website Headline Writing Secret
  • 3 Book Sales Landing Page Mistakes You Must Avoid!

What You Will Receive

An extensively detailed 86-page PDF guide that walks you through proven strategies for writing a full range of digital and traditional marketing materials for your book.

  • The PDF Article - 3 Book Sales Landing Page Mistakes to Avoid
  • The PDF Article - At a Glance Friendly Copy
  • The PDF Article - Great Promotion Headlines in Less than 3 Minutes
  • The PDF Article - Headline Writing Secret

Note, the downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. Product renderings are examples of what the product may look like on your device, or when printed. The monitors, tablets, eReader devices, and printed versions of the materials are not included in your purchase.

Create Marketing Materials for Your Book that Engage Readers Instantly,
So Your Book Stands Out from the Masses!

Satisfaction Guaranteed

All of our Author Tool Kits come with our 100% satisfaction guarantee so you can try it out for 30 days, risk free. If you are unhappy with your purchase for any reason, just contact us and we will gladly refund your money.


About Casey Demchak

I am an award-winning copywriter and a recognized expert at writing high-performance marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status.

I am best known for my innovative approach to creating Core Message Marketing Toolkits that serve as the “master messaging document” for books, products and services. I am author of the book, Essential Sales Writing Secrets, and I also wrote a chapter on persuasive sales writing featured in the book, Advice from the Top: The Expert Guide to B2B Marketing.

In addition, I hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets, and I have been the copywriter on seven marketing communication projects that have won American Advertising Awards.


All guides and books are delivered digitally as eBooks or PDFs.  All templates are delivered digitally as .DOC formatted files compatible with all major word-processing programs like MS Word, Pages, Open Office, Libre Office, etc.  The downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. Product renderings are examples of what the product may look like on your device, or when printed. The monitors, tablets, eReader devices, and printed versions of the materials are not included in your purchase.

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