Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher's Ultimate Resource Guide. The blogger behind TheBookDesigner, an industry-leading blog on indie publishing, book design, and the future of the book. Joel is a columnist for Publishers Weekly, and was named by Writer's Digest as one of the 10 people to follow in book publishing.

Publicity expert Joan Stewart, also known as The Publicity Hound, is a PR coach and mentor who works with small business owners who want to use free publicity to promote their expertise and tell their story to the world. She's a former newspaper editor who has taught thousands of CEOs, nonprofit executives, authors, speakers and experts how to get media attention. And she has helped her clients pitch themselves and get onto the "Today" show and onto the front page of The Wall Street Journal. Joan is the author of five eBooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. Follow her on Twitter at @PublicityHound.