An Information-Packed Hour Long Presentation with Interactive Q&A
You’ll learn why writing this master message marketing document for your book is essential if you want to:
- Develop strong, consistent selling statements
- Create a memorable, positive image for your book
- Touch your target audience on an emotional level
- Increase the selling power of your marketing materials
- Raise your book’s market awareness to levels that exceed your expectations
Joel Friedlander The Book Designer
Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher's Ultimate Resource Guide. The blogger behind TheBookDesigner, an industry-leading blog on indie publishing, book design, and the future of the book. Joel is a columnist for Publishers Weekly, and was named by Writer's Digest as one of the 10 people to follow in book publishing.The Book Designer
Casey Demchak Core Message Platforms - Direct Response Copywriting
I am an award-winning copywriter and a recognized expert at writing high-performance marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status.Casey Demchak
I am best known for my innovative approach to creating Core Message Platforms™ that serve as the “master messaging document” for books, products and services. I am author of the book, Essential Sales Writing Secrets, and I also wrote a chapter on persuasive sales writing featured in the book, Advice from the Top: The Expert Guide to B2B Marketing.
In addition, I hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets, and I have been the copywriter on seven marketing communication projects that have won American Advertising Awards.