Joel Friedlander and Joan Stewart present...

The Indie Author’s Guide to Creating a Killer Media Kit

Publicity Expert Joan Stewart will explain how to create a killer media kit that gets the attention of journalists and bloggers that want to sell your book.

Sell More Books!

In this fast-paced presentation, Joan will teach you the critical exercise you must complete before you pitch and cover the biggest mistakes to avoid when asking for help. Over the course of the hour, Joan will explain how to create a pitch that sounds like you're doing the recipient a favor and leads to a "Yes!" An example of a perfect pitch. And, you will get seven resources where you can find ideal people and companies that can help sell your book.


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What We’ll Cover

  • Why a Media Kit is so important
  • The 7 major audiences that will read it
  • How to use it and how NOT to use it
  • 10 important things you should include
  • How we’ll save you time, money & stress creating it

Why It’s So Important

  • Major marketing package
  • Anyone can access it
  • Journalists expect it
  • Helps people promote you and your book
  • Free publicity beats paid ads

Your Host and Presenters

  • Name
    Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher's Ultimate Resource Guide. The blogger behind TheBookDesigner, an industry-leading blog on indie publishing, book design, and the future of the book. Joel is a columnist for Publishers Weekly, and was named by Writer's Digest as one of the 10 people to follow in book publishing.
    Joel Friedlander The Book Designer
  • Name
    Publicity expert Joan Stewart, also known as The Publicity Hound, is a PR coach and mentor who works with small business owners who want to use free publicity to promote their expertise and tell their story to the world. She's a former newspaper editor who has taught thousands of CEOs, nonprofit executives, authors, speakers and experts how to get media attention. And she has helped her clients pitch themselves and get onto the "Today" show and onto the front page of The Wall Street Journal. Joan is the author of five eBooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. Follow her on Twitter at @PublicityHound.
    Joan Stewart The Publicity Hound