1. Help you promote your expertise. We'll leave the long "thought pieces" to you. But several of our blog formulas can enhance your expertise in topics you already know well—so well, in fact, that you might not need to do any research before you start writing.

2. Save you time. Several of these templates are for short posts that you can complete in less than 30 minutes.

3. Help you when you're on vacation or on a long holiday weekend and you don't want to write. When you're away, your blog doesn't have to gather dust. Use a few of our ideas for evergreen posts that you can schedule to be published while you're gone.

4. Make "writing on the road" easy. If you attend an author event or a professional development seminar, take our templates with you. You'll find them so drop-dead easy, you can use them at the airport or in your hotel room. To make the most of your trip, you can even write about events you're attending. We'll show you how.

5. Give you a starting point. The most difficult sentence to write is often the first one. But once you start writing using one of our templates, you might find a better way to present your thoughts, or veer in another direction that suits your writing style. Go for it!

6. Offer ideas when you can't think of anything to write about. We hear this all the time from authors: "Anything that I want to write about is already in my book." That's because you're too close to your own writing to see the possibilities. Several templates in this bundle were created from clever topics tackled by other authors who have graciously given us permission to create templates from their posts.

• If you're still writing your book but your blog isn't live yet. As you create characters, storylines and settings, you can make notes to write about them later for your blog. It's never to early to be thinking of ideas.
• You're in the final months leading up to your launch. Your blog will be an important tool to launch your book, and you'll have plenty of ideas at your fingertips about the kinds of posts you can write to help sell books on launch day, and beyond.
• You've been blogging awhile, but the idea well is dry. The templates or like a jump-start. Several of the templates can be used over and over again, without worrying about duplicate content and making your posts look repetitious.
• You want to guest post for other blogs. Several of the templates offer the perfect opportunity to write guest posts.