When authors publish a new book, they celebrate. But disappointment eventually sets it when they discover they can’t sell their book to a worldwide audience, or even to readers beyond their community’s borders, without marketing. So they get a website and start a blog. But how will potential readers find the blog and information about their books? An essential ingredient to the answer is social media.
Social media can be a stumbling block for Indie authors. First, they need to overcome their fear of learning new technology and concern about spending too much time on the Internet. Who has time to waste? When they look at all the social media sites, they struggle with figuring out which social media sites are best for them and which ones will help them to reach their audience.
After all, no one wants to fall prey to wasting time clicking links to pointless videos or chasing after Twitter followers and Facebook likes. To help authors facing this dilemma, we approached author and social media strategist Frances Caballo about writing a toolkit to help authors. As a former communications professional, she understands the importance of using the right tools to reach your audience.
This how-to guide helps authors surmount the technology barrier and provides step-by-step directions. She also provides tips, best practices, and plenty of tools.