The Steps You Need to Boost Your Online Presence, Find New Readers, Engage with Fans, and Sell Your Books

When authors publish a new book, they celebrate. But disappointment eventually sets it when they discover they can’t sell their book to a worldwide audience, or even to readers beyond their community’s borders, without marketing. So they get a website and start a blog. But how will potential readers find the blog and information about their books? An essential ingredient to the answer is social media.

Social media can be a stumbling block for Indie authors. First, they need to overcome their fear of learning new technology and concern about spending too much time on the Internet. Who has time to waste? When they look at all the social media sites, they struggle with figuring out which social media sites are best for them and which ones will help them to reach their audience.

After all, no one wants to fall prey to wasting time clicking links to pointless videos or chasing after Twitter followers and Facebook likes. To help authors facing this dilemma, we approached author and social media strategist Frances Caballo about writing a toolkit to help authors. As a former communications professional, she understands the importance of using the right tools to reach your audience.

This how-to guide helps authors surmount the technology barrier and provides step-by-step directions. She also provides tips, best practices, and plenty of tools.

In this Complete Toolkit You Will Find...

  • 15 Easy-to-Use Worksheets, Cheat Sheets, and Checklists

    Unclear on how to craft your tweets or status updates? This kit includes scheduling spreadsheets with details on what to pin on Pinterest and how to write updates for Facebook, LinkedIn, Twitter, and Goodreads. We also include a wide range of cheat sheets and checklists designed to help you through the most complex parts of these social media platforms with ease.

  • A Comprehensive 174-Page Guide

    This social media kit is written in an easy-to-follow sequence. The kit begins with a starter guide so that you can decide early on which social media networks you should use. And it explains everything from how to sign up to tips to best practices.

  • An Experienced Advisor

    As an Indie author herself, Frances understands the frustration you can feel when first learning to use social media. That’s why in this kit she helps you to surmount the barriers that keep you from flourishing online and finding your readers.

The Social Media Toolkit for Authors is more than a tool kit. It will help you soar to the top with your social media, drawing in new fans, readers, and book buyers.

What this Toolkit Can Do for You...

This Kit is Made for Today's Self-Published Author

The Social Media Toolkit will walk you through the steps of social networking, including:

• Which social media sites are best for you and your book
• Step-by-step instructions on how to get started on Facebook, LinkedIn, Pinterest, Twitter, and Goodreads
• Information on how to create captivating images for your posts along with a list of tools and examples
• Spreadsheets that include suggestions on what to post and how frequently to post for each social media network, including Goodreads
• How to interpret analytics on Facebook and Twitter plus a list of apps
• Summary of character lengths and image sizes for your social media updates and profiles
• Where to find royalty-free images
• Apps to keep you efficient
• List of hashtags
• Scheduling tools
• Glossary of social media terms
• Complete instructions on setting up your Goodreads author dashboard
• Dos and Don’ts on your avatar
• How to position yourself in your bios

Get 31 Step-by-Step Components, Complete with Worksheets and Forms

Introductory Guidelines

  • Social Media Guidelines for Authors and Writers
  • Social Media Guidelines for Authors and Writers
  • Social Media Terms Authors Need to Know
  • What (and When) to Post on Social Media


  • Facebook for Authors: How to Get Started
  • Facebook Page Best Practices & Tips
  • Facebook Security Settings
  • Why Every Author Needs a Facebook Author Page
  • Facebook Author Page - Status Update Schedule


  • Introduction to Goodreads
  • Goodreads as Part of Your Marketing Strategy
  • How to Get Started on Goodreads
  • Set Up Your Goodreads Author Dashboard
  • Goodreads Update and Publishing Schedule


  • How to Get Started on Twitter
  • Tweets and Actions to Avoid on Twitter
  • List of Twitter Applications
  • Hashtags and Terms for the Twitterverse
  • How to Understand Twitter’s Analytics
  • Guidelines for the Advanced Twitter User
  • Twitter Posting Schedule


  • How to Get Started on LinkedIn
  • LinkedIn Character Limits
  • First- and Second-Degree Connections Explained
  • How to Use LinkedIn’s Blogging Platform
  • LinkedIn Update and Publishing Schedule


  • Pinterest for Authors
  • Pinboard Suggestions for Authors
  • Visual Content Tools for Authors
  • Pinterest Pinning Schedule


  • Become (More) Efficient on Social Media

Get These Great Bonus Items Too...

Avoid Social Media
Time Suck

A blueprint for writers to create online buzz for their books and still have time to write. (PDF Book, a $12.99 value)

Tip Sheet: Influencers
For Authors to Follow

If you want to keep up on writing, self-publishing, and marketing tips, you’ll want to follow these people. (PDF Book, a $7.99 value)

Posting Schedules
for Authors

Now that you know what you want to say, spend five minutes scheduling your messages. Keep in mind the following timelines for posting—and set your timer. (PDF Book, a $7.99 value)

Social Media

The social media guidelines and tips that you absolutely had to know to succeed online, written specifically for authors in a handy 62-page guide.  (PDF Book, a $29.99 value)

What You Will Receive

  • A comprehensive, 174-page PDF guide that walks you through setting up your social media accounts, and advice on which social media networks are best for you.

  • 15 Step-by-Step Worksheets, Cheat Sheets, Checklists and Forms in .DOC format for use with MS Word, Apple Pages, or Open Office.

  • Avoiding Social Media Time Suck PDF Book.

  • Posting Schedules for Authors PDF Cheat Sheet.

  • Tip Sheet: Influencers for Authors to Follow PDF Guide.

Note, the downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. Product renderings are examples of what the product may look like on your device, or when printed. The monitors, tablets, eReader devices, and printed versions of the materials are not included in your purchase.

Knock Your Social Media Out of the Park Today,
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