How to Write Releases That Get Publicity, Build Your Brand and Sell More Books

Press releases are imperative if you want to get your book in front of journalists, reviewers and millions of potential readers. A single news article or review can be priceless--and far more credible than expensive paid ads. But press releases are difficult to write, even for authors.

Our Press Release Masterclass tutorial and 15 handy, done-for-you templates, will help you write perfect press releases every time. Use them to promote your book launch, share your awards, and make money. The press release rules you learned in Journalism 101 don't apply anymore. Today, we write for consumers as well as for journalists. The tutorial and templates were created especially for you by Publicity Expert Joan Stewart.

In this Complete Toolkit You Will Find...

  • 15 Templates

    No more guesswork, stress and hours of research. Read Joan’s Press Release Masterclass tutorial. Then follow her simple instructions and create a Press Release that wows journalists, bloggers, reviewers and your ideal readers. Use our simple templates along with your own information and your favorite word-processor program.

  • Simple Instructions

    The complete set of templates allow you to craft a superb Press Release. They tell you what to write and how to write it. You’ll find templates for Book Launches, Speaking Engagements, Book Awards, Blog Tours, New Editions, and much more.

  • Professionally Produced Samples

    We include samples written and used by professional publicists, as well as indie authors. Each of the 15 templates includes Joan’s step-by-step instructions in red type. Instead of drawing a blank, follow her lead and do it right the first time.


We've removed all the hassles, and the hours of writing and rewriting. If you can follow our simple instructions, you'll reap the benefits and wow journalists, bloggers, reviewers, agents, readers, buyers--maybe even big publishers.

What this Toolkit Can Do for You...

1. It will give you a complete arsenal of press release tools. Press releases are essential for every book you want to sell, event you host, accolade you achieve, and review you get. These templates cover most essential situations you'll encounter on your book marketing journey. You can feel confident that each release includes all the important details.
2. It will save you an incredible amount of time. Every template in the press release kit can work for any author. Just substitute your own words, following Joan's instructions. You'll save hours of time and aggravating guesswork.
3. It will help you reach out. Because Joan worked for many years as a newspaper editor and reporter, she'll tell you how to make it drop-dead easy for journalists to cover you and reviewers to read your book. A complete, well-written press release says, "I know how to play the game, and I'll make your job easy."
4. It works for your books (no matter what you write). This kit is ideal for both Fiction and Non-Fiction books--and perfect for all genres.
5. It gives you an unfair advantage with excellent samples and tips. Each template was created from the sample it accompanies. You can see exactly what the press release is supposed to look like when you're done. And you're free, of course, to add your own little touches.

This Toolkit is Perfect...

  • If you're ready for media interviews, need help reaching out to bloggers, or you want free or paid speaking engagements. Your press releases will also give your ideal readers enough information to know that your book is perfect for them!
  • If you've "launched" your book, but it's landed with a thud, or sales aren't what you'd hoped, help is on the way.
  • If you're writing your book, you can concentrate on finishing it without worrying about the tedious chore of writing press releases when you're exhausted.
  • If you want your releases to be found online. Joan guides you on what to do BEFORE you write, and use important keywords and phrases, so the release hits the mark every time.

Get 15 Templates for a Wide Variety of Press Releases

  • Upcoming Nonfiction Book
  • Fiction Launch
  • Book Awards
  • Second Edition of a Book
  • Book Launch Party
  • Tie a Book to Breaking News
  • Tie and eBook Sale to a Holiday
  • Tell a Story
  • A Blog Tour
  • Available for Interviews
  • Kickstarter Campaign
  • Speaking Engagements at Local Libraries
  • Annual Report on a Business Topic
  • Promote a Website for a High Google Rank
  • A Press Release that Doubles as a Tip Sheet

What You Will Receive

• A "PR Masterclass" guide that includes instructions on how to use the guide, and samples of all 15 templates, delivered digitally in PDF format.

• 15 templates, delivered in Word, that you'll use to create your Press Release materials.

• Joan's special cheat sheets, "89 Reasons to Send a Press Release," &  "11 Things to do Before You Send Your Press Release".

Note, the downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. Product renderings are examples of what the product may look like on your device, or when printed. The monitors, tablets, eReader devices, and printed versions of the materials are not included in your purchase.

Three Great Editions to Choose From

Single Author Edition

Perfect for the single author, create as many press releases for as many of your own books as you need at one low price.

You get all 15 templates and 2 Special PDF Bonus Items:

  • The PDF Cheat Sheet "89 Reasons to Send a Press Release," a $29.95 Value.
  • The PDF Checklist "11 Things to do Before You Send Your Press Release," a $29.95 Value.

Plus Edition

Want to kick your book publicity into fifth gear?

Our "Plus Edition"  Adds 5 In-Depth Training Videos:

  • "5 Steps to Use Breaking News to Score Publicity + 3 pitches that got authors onto  Larry King Live, Dr. Phil and CNN's HLN." (90 Minutes), a $50.00 Value.
  • "Book Publicity Ideas You Can Use Today to Sell More Books Tomorrow " (90 Minutes), a $50.00 Value.
  • "33 Ways to Promote Your Press Releases” (90 Minutes), a $50.00 Value.
  • "How to Promote Your Ebooks for Maximum Visibility and Sales” (90 Minutes), a $50.00 Value.
  • “How to Use Hashtags: The New Search Tool” (90 Minutes), a $50.00 Value.

That is a $309.90 Total Value in Training and Guides, Included in the Plus Edition!


PR Pro Commercial Edition

Are you a publicist or do you have a small business or press that creates press releases for multiple authors? This is a cost effective way to generate consistent and great looking press releases for all of your PR clients.

It includes everything from the "Plus Edition", and a License to use the kit to create press releases for all of your clients.


Knock Your Press Releases Out of the Park Today,
Just Choose the Package that is Best for You and Click "Add to Cart".

Want to Boost Your Media Campaign Even More?
Check Out this Special Bundle Offer:

Add Our Media Kit Training to Your Pruchase for a Special Savings

Your press release is only one tool in your complete Media Kit.

We teamed up with publicity expert Joan Stewart, aka The Publicity Hound, a former newspaper editor, to create a bundle of Author Media Kit templates that that wow journalists, bloggers, reviewers, agents, audience members, buyers---even big publishers. Best of all, you don't have to be a techie to use them. If you can type, you're good to go. The package includes a 62-page guidebook that walks you step by step through the process of creating your Author Media Kit. You'll get 15 Media Kit templates and assorted photo templates. Spend several weeks researching and creating your Media Kit. Or finish the entire project in a day or two with our templates. Just remove the instructional text and add your own

Satisfaction Guaranteed

All of our Author Tool Kits come with our 100% satisfaction guarantee so you can try it out for 30 days, risk free. If you are unhappy with your purchase for any reason, just contact us and we will gladly refund your money.


About Joan Stewart, Founder of “The Publicity Hound”

Publicity expert Joan Stewart, also known as The Publicity Hound, is a PR coach and mentor who works with small business owners who want to use free publicity to promote their expertise and tell their story to the world. She's a former newspaper editor who has taught thousands of CEOs, nonprofit executives, authors, speakers and experts how to get media attention. And she has helped her clients pitch themselves and get onto the "Today" show and onto the front page of The Wall Street Journal. Joan is the author of five eBooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. Follow her on Twitter at @PublicityHound.


All guides and books are delivered digitally as eBooks or PDFs.  All templates are delivered digitally as .DOC formatted files compatible with all major word-processing programs like MS Word, Pages, Open Office, Libre Office, etc.  The downloadable files will arrive in a .zip compressed file folder and must be unzipped/extracted before use on your device. Product renderings are examples of what the product may look like on your device, or when printed. The monitors, tablets, eReader devices, and printed versions of the materials are not included in your purchase.

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