Joel Friedlander and Casey Demchak present...

How to Create Your Book’s Master Message Marketing Document

Learn proven secrets for writing book promotion copy that sells!

In this inspiring upbeat webinar, copywriting expert, Casey Demchak, will show you how to create a Core Message Marketing Toolkit that serves as the “master messaging” document for your book’s promotion campaign.

Casey will explain step by step how to create this powerful messaging toolkit, and pack it with compelling copy for a complete range of book marketing materials that include…

Back cover copy, e-blasts and landing pages, sales sheets and postcards, website pages, amazon descriptions, press releases, and more!


Please Join Us for this
Live Webinar Event



  • Thursday, 20th April
  • 1pm Pacific
  • 3pm Central
  • 4pm Eastern

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An Information-Packed Hour Long Presentation with Interactive Q&A

You’ll learn why writing this master message marketing document for your book is essential if you want to:

  • Develop strong, consistent selling statements
  • Create a memorable, positive image for your book
  • Touch your target audience on an emotional level
  • Increase the selling power of your marketing materials
  • Raise your book’s market awareness to levels that exceed your expectations

Your Host
and Presenters

    Name Joel Friedlander The Book Designer
    Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher's Ultimate Resource Guide. The blogger behind TheBookDesigner, an industry-leading blog on indie publishing, book design, and the future of the book. Joel is a columnist for Publishers Weekly, and was named by Writer's Digest as one of the 10 people to follow in book publishing.
    The Book Designer
    Name Casey Demchak Core Message Platforms - Direct Response Copywriting
    I am an award-winning copywriter and a recognized expert at writing high-performance marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status.

    I am best known for my innovative approach to creating Core Message Platforms™ that serve as the “master messaging document” for books, products and services. I am author of the book, Essential Sales Writing Secrets, and I also wrote a chapter on persuasive sales writing featured in the book, Advice from the Top: The Expert Guide to B2B Marketing.

    In addition, I hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets, and I have been the copywriter on seven marketing communication projects that have won American Advertising Awards.
    Casey Demchak