In This Presentation You Will Learn
- How Dave and other successful publishers have used physical excerpts of books to dramatically increase their bottom lines and also to grow their brand awareness. This is, for sure, one of the greatest opportunities in book marketing today!
- How adding one sheet to a PR kit, one simple sheet (Dave calls it his “miracle sheet”), has increased media-campaign success levels by as much as 500%! A true “must follow” idea.
- How Dave’s son, Scott, borrowed the Netflix model, applied it to publishing and struck a $400,000 deal in one day!
- How Dave stole an idea from Harlequin and used it to partner with Coke to get an offer for one of his cookbooks placed on 5.5 million cases and 2L bottles of Diet Coke. This is a truly amazing story that will open your mind to all kinds of partnership opportunities.
- Why Dave believes that many blogging and other social-media efforts are a VERY inefficient use of most authors’ time and what online marketing they should be focusing on instead.
- How an innovative Angel taught Dave that sometimes, when it comes to generating buzz, WAY less is WAY more. You’ll love this easy approach.
- How Dave repeatedly used a “can’t-say-no-to” pitch angle to get his books into unusual distribution channels including lube shops, smoothie bars, hair salons, bank branches and many more.
- How a new player on the PR front is picking up steam and moving tons of books, yet not drawing the attention of many book marketers. This underrated gem should be a big part of all authors’ efforts.
Your Host and Presenters
The Book Designer
Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher's Ultimate Resource Guide. The blogger behind TheBookDesigner, an industry-leading blog on indie publishing, book design, and the future of the book. Joel is a columnist for Publishers Weekly, and was named by Writer's Digest as one of the 10 people to follow in book publishing.
The Chilton Method
You may know Dave Chilton as “the nice venture capitalist” on the hit TV show Dragons’ Den. He built his fortune in the most unusual of ways—through self-publishing. While selling millions of books out of his tiny, two-person office, Dave has been besieged by requests for advice from authors and self-publishers. Even the biggest publishing companies in the world have flown Dave in to share his unique book-marketing approaches. Complimented but overwhelmed by all the cries for help, Dave has taken eleven months off running his private-investment company to create this one-of-a-kind comprehensive course. And he isn’t making any money from this effort. None. See, he really is the nice venture capitalist! (Of course, there is a modest charge for The Chilton Method as the production team, the site developer and the distribution/marketing people aren't quite as generous with their time!) Whether you’re just thinking about writing your first non-fiction book or you’re a twenty-year veteran of the publishing industry, The Chilton Method will open your eyes to a new world of book-marketing possibilities.